Experience &
Education

• Led the design and delivery of a credit card payment gateway for the Bectran Payment Portal, working across engineering, QA, and the business side. Customers now put $5M+ a year in card payments through it.
• Led the design and launch of an AI-powered OCR feature that reads a scanned credit application and fills in the fields. For enterprise customers handling 100+ paper applications a month, it cut manual data entry by 70%.
• Owned requirements and delivery for a reporting REST API, so customers could get their data out of Bectran without logging in. A Fortune 50 retailer now uses it to automate data delivery into their own BigQuery dashboards.
• Designed and launched a document migration API that moves a customer's legacy records over in bulk. That phase of enterprise onboarding went from 6 weeks to 2, a 67% cut.
• Replaced the single global rule that controlled when every customer's statements went out with portfolio-level control over cadence, delivery, and messaging. CSAT among enterprise AR teams went from 80% to 90%.

• Dug through user behavior and site performance data for client websites to find what was worth fixing. Traffic on my accounts went up 30%, and pages viewed per visit 20%.
• Ran discovery sessions with clients and turned what came out of them into user stories and technical requirements the engineering team could pick up directly.

• Wrote the company-wide generative AI product roadmap: which use cases to build first, and the responsible AI guidelines for them.
• Led the build of a Generative AI solution that writes e-commerce content for Target, Walmart, and Amazon listings, which made the marketing ops team about 20% faster.
• Wrote the analytics requirements and rebuilt the Google Analytics tagging setup against them, which cut reporting discrepancies by 40% and made the website numbers worth trusting.
• Interviewed teams across 7+ brands about what first-party data they had and what they did with it, then wrote up how to improve enterprise data utilization.

• Pulled ticket sales and TV viewership for 80+ matches across 3 seasons to work out what a club gives up at the gate when it schedules for the broadcast, and gave league executives scheduling recommendations based on it.
• Compared community event data from 20 member clubs and wrote up the formats that actually drew people, as a league-wide playbook to improve fan engagement and attendance.

• Researched 10+ competing loyalty programs and wrote up what they rewarded and what customers actually used, which fed into the design of ours.
• Cleaned and analyzed 50,000+ consumer records in Excel so the team could see how recent sales had gone and plan the next round of campaigns.