Work Experience
Bectran, Inc.
Product Specialist
- Leading and supporting the implementation of the Bectran platform for 20+ companies, ranging from mid-market to enterprise, resulting in successful go-lives and enhanced customer satisfaction.
- Drive cross-functional collaboration with engineering and QA to manage Agile sprints averaging 40+ tickets, streamlining development cycles through effective prioritization.
- Spearheaded the design and implementation of 20+ feature enhancements by defining product requirements and user stories, translating customer needs into actionable product improvements.
- Defined requirements and led delivery of 3 REST APIs to optimize document management and reporting experiences, improving data accessibility and reducing manual data retrieval efforts.
- Implemented an AI-powered OCR solution to automatically extract and populate key fields, replacing manual data entry and improving operational efficiency by 30%.
Synergy Works Group
Senior Associate
- Developed comprehensive analytics reports for client websites to identify key performance indicators, resulting in a 30% increase in website traffic and a 20% increase in pages viewed per visit.
- Identified key client needs and effectively translated them into clear, actionable tasks for the engineering team, improving solution accuracy and accelerating delivery timelines.
Kimberly-Clark
IT Marketing Business Partner Intern
- Developed a scalable Generative AI strategic roadmap to guide the company's future AI initiatives while embedding responsible AI practices across diverse applications.
- Spearheaded an innovative project leveraging Generative AI for e-commerce content creation across Target, Walmart, and Amazon, resulting in a 20% increase in marketing operations efficiency.
- Optimized Google Analytics tagging strategy based on business requirements leading to a 70% decrease in website analytics discrepancies, ensuring more accurate measurements.
- Conducted user interviews across 7+ brands to assess the company's data quality and application of first-party data, formulating business strategies to elevate data usability.
Al-Futtaim
Marketing Intern
- Conducted market research of 10+ competing loyalty programs, identifying key trends and customer preferences, resulting in a highly targeted and differentiated loyalty program.
- Performed data cleansing and analyzed data on 50,000+ consumer records using Excel, helping the company assess recent sales performance and provide guidance for future campaigns.
